Friday, February 20, 2009

A New Year and a New Horizon: Time to think outside the square.

With the dawn of 2009 we see a new World, one with many challenges and opportunities. There is no doubt there will be victims of the financial crisis but there will also be winners. People and companies, both large and small that will understand the impact of this challenge and will rise to the occaision and not only weather the storm but come out stronger then ever.

What does it take to survive and prosper? Forsight and understanding of the realities of running your business in a tight economic environments without letting your customers down, without letting your service down and without letting your quality down. At the same time there is opportunity to actually excel in all these. many of your competitors will not recognise these challenges and not survive this challenge. Where will their clients go? To you, making your business stronger.

Big Brands, are they really worth it. The make or break in many Spas are the cost of treatments. Many Spas have the thought that a Basic Spa treatment requires a "big brand name" to pull clients. But quite the opposite is true. We find that it is the result and the delivery of the treatment is what is really the key factor in client satisfaction that counts. of course, it is vital to have a quality product that will deliver results, contain active ingredients and makes the client feel special. This includes the delivery of the treatment as well. During the treatment the only person aware of the brand is the Spa Therapist and that costs money, and possibly the make of break of the Spa. Some basic European Spa Treatments can cost upwards of 10-30.00 per treatment thus eroding the profit and driving the treatment cost out of the affordability of the client. it is time to rethink!

Delivering dry treatments allows our clients many benefits:


Avoiding any chemicals, preservatives or stabilisers
Formulating using traditional techniques involving spices, barks, botanicals and essences, avoiding mass production
Delivering the Freshest products and increasing longer shelf life
But most importantly to provide treatments that can be infinately customised by the Spa to make our treatment their own.


Special Delivery


A treatment should be an experience that the client will long remember, something that makes them feel special, makes them feel as if you went out of your way to plan their treatment just for them, we call signiturisation. Simply squeezing the treatment from a tube is not enough. Asian Spas have always understood this, grinding spices, blending and applying them fresh for the client. In time poor Australia this has seemed to be impossible. All Victoria's Essentials Fresh Spa Treatments take all the skill and time consuming blending techniques and package them in an easy to blend treatment that will show your client you care enough to provide the very best traditional treatment.


Value that translates to profit


All the freshness, quality, uniqueness meaqn little without profit. When formulating the concept of fresh Spa Treatments it was our primary goal to deliver this at ethical pricing. Being able to supply our Spas with complete treatments costing the Spa less then $ 5.00. The combination of a wide selection of treatments, fresh ingredients, and complete rituals allow Spas to make healthy profits without sacrificing quality or uniqueness.


To find out more about Fresh Spa Products click here.

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